insights

The latest insights from the world of CRM software. Reed our content about CRM trends, Marketing Automation, E-mailsoftware and other tools to grow your business

Email Marketing: the ultimate guide with tips & tools

Email Marketing: the ultimate guide with tips & tools

Email marketing: indispensable for every organisation. Read everything about e-mail marketing here. ✅ Including tips!

Marketing funnel: the ultimate guide to funnels (with a step-by-step plan)

Marketing funnel: the ultimate guide to funnels (with a step-by-step plan)

With a marketing funnel, you convey the right message per phase in the customer journey. 🚦Set up your own funnel in 12 steps!

Wat is Account Based Marketing?

Wat is Account Based Marketing?

Account Based Marketing (ABM) is the execution of targeted marketing actions, specifically on pre-selected accounts.

Essential CRM data for every business

Essential CRM data for every business

But what you may not know is that your CRM data can actually be a valuable asset for your business. How do you keep your data up to date?

What is lead generation?

What is lead generation?

Lead generation includes all activities aimed at getting in touch with potential customers. In b2b, this can be both a sales and marketing activity.

What is performance marketing and what can you do with it?

What is performance marketing and what can you do with it?

What is the meaning performance marketing and what can you do with it in b2b marketing and sales. Tips and examples.

9 crm selection pitfalls and tips

9 crm selection pitfalls and tips

There are a number of pitfalls lurking with a CRM selection. Avoid plunging into the CRM cloud unprepared!

What is a DMU?

What is a DMU?

What is a DMU? DMU stands for Decision Making Unit and is often mentioned as a factor to consider in b2b purchasing processes.

The best CRM software for SMEs in 2022 (including tips and reviews)

The best CRM software for SMEs in 2022 (including tips and reviews)

Looking for SME CRM? Take this deep dive into the world of CRM for smaller organizations and look for the best CRM solution for SMEs in 2022.

What is a good sales pitch? Tips & examples!

What is a good sales pitch? Tips & examples!

Are you up to date with your sales pitch? Check out our tips and insights for the best sales pitch for success!

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