insights

The latest insights from the world of CRM software. Reed our content about CRM trends, Marketing Automation, E-mailsoftware and other tools to grow your business

6 Key CRM KPI’s every business should track

6 Key CRM KPI’s every business should track

6 Key CRM KPIs every business should track. Read everything about CRM KPIs and how to be successful using them

What is a good CRM strategy and how do you set it up?

What is a good CRM strategy and how do you set it up?

What is a good CRM strategy and how do you set it up? Tips and a CRM strategy checklist for your organisation

What is CRM? Explanation, examples, and tips for CRM systems

What is CRM? Explanation, examples, and tips for CRM systems

CRM definition: Customer Relationship Management) is a vision in which the customer relationship is central.

Sales qualification standard: BANT

Sales qualification standard: BANT

What is BANT in relation to marketing and sales and how do you use it in your CRM? Read our insights on this topic!

Email Marketing: the ultimate guide with tips & tools

Email Marketing: the ultimate guide with tips & tools

Email marketing: indispensable for every organisation. Read everything about e-mail marketing here. ✅ Including tips!

Marketing funnel: the ultimate guide to funnels (with a step-by-step plan)

Marketing funnel: the ultimate guide to funnels (with a step-by-step plan)

With a marketing funnel, you convey the right message per phase in the customer journey. 🚦Set up your own funnel in 12 steps!

Wat is Account Based Marketing?

Wat is Account Based Marketing?

Account Based Marketing (ABM) is the execution of targeted marketing actions, specifically on pre-selected accounts.

Essential CRM data for every business

Essential CRM data for every business

But what you may not know is that your CRM data can actually be a valuable asset for your business. How do you keep your data up to date?

What is lead generation?

What is lead generation?

Lead generation includes all activities aimed at getting in touch with potential customers. In b2b, this can be both a sales and marketing activity.

What is performance marketing and what can you do with it?

What is performance marketing and what can you do with it?

What is the meaning performance marketing and what can you do with it in b2b marketing and sales. Tips and examples.

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