The latest insights from the world of CRM software. Reed our content about CRM trends, Marketing Automation, E-mailsoftware and other tools to grow your business
What is BANT in relation to marketing and sales and how do you use it in your CRM? Read our insights on this topic!
Email marketing: indispensable for every organisation. Read everything about e-mail marketing here. ✅ Including tips!
With a marketing funnel, you convey the right message per phase in the customer journey. 🚦Set up your own funnel in 12 steps!
Account Based Marketing (ABM) is the execution of targeted marketing actions, specifically on pre-selected accounts.
But what you may not know is that your CRM data can actually be a valuable asset for your business. How do you keep your data up to date?
Lead generation includes all activities aimed at getting in touch with potential customers. In b2b, this can be both a sales and marketing activity.
What is the meaning performance marketing and what can you do with it in b2b marketing and sales. Tips and examples.
There are a number of pitfalls lurking with a CRM selection. Avoid plunging into the CRM cloud unprepared!
What is a DMU? DMU stands for Decision Making Unit and is often mentioned as a factor to consider in b2b purchasing processes.