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The latest insights from the world of CRM software. Reed our content about CRM trends, Marketing Automation, E-mailsoftware and other tools to grow your business

The CRM Roadmap: Why Every Organization Needs One

The Power of a CRM Roadmap: Why Every Organization Needs One. Everything to get started with a CRM roadmap today.

What is CRM? Explanation, examples, and tips for CRM systems

CRM definition: Customer Relationship Management) is a vision in which the customer relationship is central.

What is a good CRM strategy and how do you set it up?

What is a good CRM strategy and how do you set it up? Tips and a CRM strategy checklist for your organisation

Sales qualification standard: BANT

What is BANT in relation to marketing and sales and how do you use it in your CRM? Read our insights on this topic!

Email Marketing: the ultimate guide with tips & tools

Email marketing: indispensable for every organisation. Read everything about e-mail marketing here. ✅ Including tips!

Wat is Account Based Marketing?

Account Based Marketing (ABM) is the execution of targeted marketing actions, specifically on pre-selected accounts.

Essential CRM data for every business

But what you may not know is that your CRM data can actually be a valuable asset for your business. How do you keep your data up to date?

What is lead generation?

Lead generation includes all activities aimed at getting in touch with potential customers. In b2b, this can be both a sales and marketing activity.

What is performance marketing and what can you do with it?

What is the meaning performance marketing and what can you do with it in b2b marketing and sales. Tips and examples.

9 crm selection pitfalls and tips

There are a number of pitfalls lurking with a CRM selection. Avoid plunging into the CRM cloud unprepared!