Aprimo is the global leader in delivering software that translates the value of the brand into value for the enterprise. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.

Aprimo addresses the challenges and opportunities of the CMO -- alignment with the business, accountability for investments, multi-channel marketing, differentiating against competitors, managing a brand and maximizing the lifetime value of the customer base. Aprimo’s empowering technology maximizes shareholder value and secures the place of marketing in the boardroom.

A proven winner in marketing technology

Aprimo has delivered over 200 successful customer deployments across 40 countries. Aprimo’s success is supported by the investments of Global 2000 in Aprimo software:
5 out of the top 10 financial services providers
6 out of the top 10 life sciences companies
3 out of the top 10 telecom providers
4 out of the top 10 automotive manufacture
rs 4 out of the top 10 retailers
Aprimo’s success comes from a unique combination of thought leadership and solid financial performance. Leaders at Aprimo have defined a vision for EMM that has been endorsed by the leading industry analysts. Its customers include Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Brothers.

Aprimo has 250 employees with offices throughout North America, Europe and Asia. Aprimo has sales offices in all major North American and European cities.